There are several other digital advertising models that exist, including:

1. Cost Per Install (CPI): Advertisers pay publishers for each app installation generated through an ad.

2. Cost Per View (CPV): Advertisers pay for each time their video ad is viewed.

3. Cost Per Engagement (CPE): Advertisers pay for user engagement with their ads, such as social media likes, shares, or comments.

4. Cost Per Lead (CPL): Advertisers pay publishers for each lead generated through an ad, such as filling out a contact form or signing up for a newsletter.

5. Cost Per Action (CPA): Advertisers pay for a specific action taken by the user, such as making a purchase or downloading an app.

6. Cost Per Click-Thru (CPCT): Advertisers pay for each click that leads a user to a specified page or website.

7. Revenue Share: Advertisers and publishers share the revenue generated by an ad or campaign.

8. Cost Per Impression (CPM): Advertisers pay for each impression or view of their ad, regardless of whether or not the user clicks on it.

Each of these models has its own advantages and disadvantages, and may be more appropriate for certain types of campaigns or industries.

Advertisement verticals

In the context of online advertising, a vertical refers to a specific industry or niche that advertisers target with their ads. The term “vertical” is used because it refers to a specific market segment that is distinguished from other markets along a vertical axis. In other words, verticals are often defined by industry, product or service category, or audience demographic.

For example, a vertical in the online advertising industry could be healthcare, finance, e-commerce, or travel. Advertisers who are targeting a specific vertical will create ads and campaigns that are tailored to the needs and interests of that market segment. By focusing on a vertical, advertisers can more effectively reach their target audience and achieve better results from their ad campaigns.

Overall, verticals play an important role in online advertising as they help advertisers to more effectively target their ads and reach the right audience.

CPC models is the most attractive but has string requirements

As a beginner blogger with low traffic, it can be challenging to get accepted into a CPC network because many networks have minimum traffic requirements and quality standards that must be met before approval. Additionally, CPC networks typically prioritize working with established publishers who have a proven track record of driving high-quality traffic and generating revenue for advertisers.

To increase your chances of being accepted into a CPC network, you may want to focus on building a high-quality blog with engaging content and a loyal readership. This can help demonstrate to the CPC networks that you are a legitimate and trustworthy publisher who is capable of driving valuable traffic to their advertisers. You may also want to consider reaching out to smaller or niche-focused CPC networks, as they may be more open to working with beginner bloggers who have a smaller audience but a targeted niche.

High quality traffic

High-quality traffic refers to visitors who are more likely to engage with the content on a website and potentially take a desired action, such as making a purchase or filling out a lead form. In the context of CPC networks, high-quality traffic is typically measured by metrics such as click-through rates (CTR), conversion rates, and user engagement.

CPC networks prioritize working with publishers who can drive high-quality traffic to their advertisers, as this ensures that the advertiser is receiving value for their investment. High-quality traffic can be achieved by targeting the right audience, using compelling ad copy and creative, and providing a seamless user experience on the website. Additionally, it’s important to ensure that the traffic is legitimate and not generated through fraudulent means, such as click farms or bots, as this can result in penalties or even account suspension from the CPC network.

Click farms

A click farm is a group of individuals or computers that are hired to click on ads, social media posts, or other online content in order to artificially inflate engagement metrics. Click farms can be used to generate fake traffic to a website or social media account, which can deceive advertisers into thinking that their ads are reaching a larger audience than they actually are. Click farms are often located in developing countries, where labor is cheaper, and the workers are paid a very low wage to repeatedly click on content. Click farms are a form of click fraud, and are prohibited by most CPC networks and other online advertising platforms.

There have been several reports of click farms operating in various parts of the world, particularly in countries such as India, Bangladesh, China, and the Philippines. These click farms typically employ individuals who are paid very low wages to click on ads, social media posts, or other online content. Some click farms use automated bots or software programs to generate clicks and engagement, while others rely on human labor. Click farms can be difficult to identify and track, as they often operate in secret and use sophisticated methods to disguise their activities. However, many online advertising platforms have implemented measures to detect and prevent click fraud, including the use of machine learning algorithms and other advanced technologies.

CPA and CPL verticals

CPA (Cost Per Action) and CPL (Cost Per Lead) are two popular models used in digital advertising. In CPA, advertisers pay for a specific action such as a purchase, form submission, or app install. In CPL, advertisers pay for leads generated, which could be in the form of contact information or sign-ups.

Here are some known verticals for advertising in CPA and CPL models:

1. Finance: This vertical includes credit cards, loans, insurance, and other financial services. Advertisers can use CPA or CPL models to generate leads or new customers.

2. E-commerce: Advertisers can use CPA models to drive sales for their e-commerce stores. They can also use CPL models to generate leads for their email marketing campaigns.

3. Travel: This vertical includes airlines, hotels, travel agencies, and other travel-related services. Advertisers can use CPA or CPL models to drive bookings or generate leads for their travel deals.

4. Education: This vertical includes universities, online courses, and other educational services. Advertisers can use CPL models to generate leads for their courses or programs.

5. Health and wellness: This vertical includes fitness programs, supplements, and other health-related services. Advertisers can use CPA or CPL models to drive sales or generate leads for their products or services.

6. Automotive: This vertical includes car dealerships, auto repair shops, and other automotive services. Advertisers can use CPA or CPL models to generate leads for their services or drive sales for their products.

7. Home services: This vertical includes home repair, cleaning, and other services related to home improvement. Advertisers can use CPA or CPL models to generate leads for their services or drive sales for their products.